Epson first time released the wearable product divisions in China. How to retain Epson’s brand personality and create the brand sentiment different from the past?

Create "A date with time" Tech-Fashion Party. Visual communication creatively extended to a round shape circle, pointer, time digits and other elements to express the time atmosphere. Media invited celebrities, champion of bodybuilding, running talent, web fashion celebrity and KOL interaction to share the reality of the experience with “Time”.

Dec.2,2016

1.Invitation letter, time door decoration, tea break dessert and other time elements.
2.Singer Wang Liang’s time story Sharing session.
3.Live broadcasting in various ways and platforms.

1.Media of particular wearable watches and fashion gave a high compliment in their channels.
2.The media shared massively and covered over 8,000 plus 10,000 people.