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2017爱普生创新大会

Epson Innovation Days 2017

公关事件营销案例

PR Event Case

课题 Topic

第三届爱普生创新大会(EID),以绿色科技为主题,进一步强化爱普生B2B的品牌形象。
The third Epson Innovation Days (EID) Conference, themed on green technology, was a highlighting of the brand image of Epson B2B.

策略 Strategy

从2015年到2016年通过爱普生创新大会的举办,逐渐把爱普生独有技术、创新产品、企业愿景及全套的解决方案展示给众人。而本次EID大会围绕着品牌,创新产品与环保的热点话题从三个层面布局媒体策略。精选核心媒体会前剧透,会中直播,会后热议,形成媒体个人朋友圈,自媒体,媒体官微和官媒多层次,多角度,PC+移动端平台的整合传播,探索品牌背后的故事与科技实力。
From 2015 to 2016, through the holding of Epson Innovation Days conference, Epson has gradually demonstrated its unique technology, innovative products, corporate vision and complete solutions to the public. EID focuses on the hot topics of brand, innovative products and environmental protection, and lays out the media strategy on those three levels. The selected core media revealed the plan before the conference, live broadcast during the conference, and made hot discussions after the conference, created the media personal groups for friends. The format could be We media, official micro media and official media in multiple levels and viewpoints. The communication group also could integrate communication of PC+ mobile platform and could explore the story behind the brand and the technological merits.

周期 Cycle

2015年-2017年
2015-2017

亮点 Highlight

1.创新的视觉传达赋予B2B内容更有温度和魅力,形成社会化新媒体传播热点。
2.推动参会媒体朋友圈分享,影响覆盖了全国1.5+万媒体记者。
3.环保小记者走进EID大会,会后制作手抄报表达爱普生科技给生活带来的新改变。
4.ECORUN媒体晨跑,积极倡导绿色健康生活。
1. Innovative visual communication provided B2B content more reliable and charm, formed a hot spot on social new media communication.
2.Pushed up sharing in the media participants’ groups, which covered over 15,000 media journalists in China.
3.Primary school student journalists walked into EID conference, after which they made a copy on newspaper to express the new changes that Epson technology has brought to life.
4.ECORUN media participants had a morning run, actively advocated green and healthy life from their own attentiveness.

效果 Effect

1.作为第三届爱普生创新大会,影响力比上届再度提升,百度指数飙升了4.5倍。
2.与上一届相比,整体传播覆盖量上升了15%。
1.The third Epson Innovation Day (EID) conference was upgraded again with strong influences and Baidu index has surged 4.5 times.
2.Compared to previous EID conference, the last EID overall media communication coverage increased 15%.