logo

2016爱普生可穿戴系列产品发布会

Epson wearable products launch event 2016

公关事件营销案例

PR Event Case

课题 Topic

爱普生在中国首次发布可穿戴产品线,如何既保留爱普生的品牌个性,又打造一个与以往不一样的品牌感受?
Epson first time released the wearable product divisions in China. How to retain Epson’s brand personality and create the brand sentiment different from the past?

策略 Strategy

打造“一场与时间约会”的科技时尚潮流Party 。 视觉传达上用代表时间的圆、指针、数字等元素创意延展。 媒介上邀请明星、健美冠军,跑步达人,时尚网红等KOL互动-体验-分享。
Create "A date with time" Tech-Fashion Party. Visual communication creatively extended to a round shape circle, pointer, time digits and other elements to express the time atmosphere. Media invited celebrities, champion of bodybuilding, running talent, web fashion celebrity and KOL interaction to share the reality of the experience with “Time”.

周期 Cycle

2016.12.2
Dec.2,2016

亮点 Highlight

1.邀请函、时间门,甜点等无处不在时间元素
2.歌手王铮亮时间故事分享
3.多种形式和平台的直播
1.Invitation letter, time door decoration, tea break dessert and other time elements.
2.Singer Wang Liang’s time story Sharing session.
3.Live broadcasting in various ways and platforms.

效果 Effect

1.参会媒体特别是腕表类和时尚类媒体给予高度称赞
2.形成媒体火热分享,传播覆盖人数8000+万人次
1.Media of particular wearable watches and fashion gave a high compliment in their channels.
2.The media shared massively and covered over 8,000 plus 10,000 people.