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奥林巴斯环保公益项目公益环保活动

Olympus Public Welfare and Environmental Protection Project

CSR案例

CSR Case

课题 Topic

为唤醒公众的生态环保意识,传达奥林巴斯的品牌理念,提升其在社会大众中的认知度。
To awaken the public's eco-conscious awareness and convey the idea of Olympus's brand, to improve its public awareness.

策略 Strategy

针对大学生,围绕5R环保核心理念,展开系列创意互动环保科普公益活动。 通过“5+3”矩阵式的媒体传播,形成广度的社交媒体传播和深度的传统媒体传播,进行了360°全方位、系统化的整合深度传播。
分为三个阶段:
1.主题启动:塑料分类
2.持续传播:公益十年
3.主题升级:塑料回收
For college students, launched a series of creative and interactive public welfare activities for environmental protection based on the core concept of 5R environmental protection. Through "5 + 3" matrix of media communication, not only formed a wide range of social media communication, but also got a depth report via traditional media, 360 ° all-round, systematic integrated propaganda and public communication.
3 stages:
1. Theme launch: Plastic classification
2. Continuous communication: Public welfare a decade
3. Theme upgrade: Recycle of plastics

周期 Cycle

2017.5-2018.6
May 2017 – June 2018

亮点 Highlight

1.以不同色彩的瓶盖拼贴出五座城市的地标画。
2.骑车粉碎塑料,DIY制作陀螺和胸章” 的趣味互动体验。
3.运用当下流行的社交平台和传播平台,如抖音,喜马拉雅等。
1.Made five city landmarks pictures with different color bottle-caps.
2.Fun interactive experience of crushing plastic by bicycle running, made gyroscope and chest pin by DIY.
3.Use most popular social platforms and communication platforms, such as Douyin, Himalaya, etc to communicate to the public.