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2018德青源媒体开放日活动

Deqingyuan Media Open Day 2018

大型公关活动案例

Big Events Case

课题 Topic

走进德青源生态农场,见证安全好鸡蛋。
Visit Deqingyuan ecological farm to witness the safety of good eggs.

策略 Strategy

遵循德青源“破、立、升”公关策略中的“立”,本次活动特邀媒体深度参观德青源生态农场,了解德青源鸡蛋,建立媒体口碑,树立德青源鸡蛋即为安全鸡蛋的行业标杆形象。
Following the public relations strategy of "break, stand, raise" , during the activity media was specially invited to visit Deqingyuan eco-farm in depth, to know more about Deqingyuan eggs, thus established understanding and reputation, consequently the image of Deqingyuan eggs became a benchmark of safe eggs in the industry.

周期 Cycle

2018年5月15日-2018年5月31日
May 15,2018 - May 31,2018

亮点 Highlight

媒体通过现场参观德青源生态农场品牌发展历史、生产工艺及“三无鸡蛋和德青源鸡蛋”对比实验,从不同角度了解德青源鸡蛋即安全鸡蛋,建立良好媒体口碑。
Through on-site visits to Deqingyuan eco-farm's development history was discovered, production process and comparative experiment of "Polluted non-branded eggs compared with Deqingyuan eggs" made media people learned which egg is safe and healthier from different perspectives and Deqingyuan eggs obtained more positive feedback from media.

效果 Effect

CCTV7、人民网等30家媒体到场
传播覆盖12.03亿人次
30 media such as CCTV7 and people.com.cn were presented
Covered 1.203 billion people