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奥林巴斯公益十年品牌推广

Olympus Public Welfare A Decade Brand Promotion

CSR案例

CSR Case

课题 Topic

借助“公益十年”主题传播，提升奥林巴斯品牌CSR形象，传达新品牌价值。
Promote the CSR image of Olympus and convey the new brand value through the theme of "Public Benefit Decade".

策略 Strategy

将十年公益亮点和成绩以具有感染力的视频和H5进行传播，借助传统媒体和新媒体进行整合传播，形成SNS广度传播和权威媒体深度传播。
Spread the highlights and achievements of public welfare in the past decade with infectious video and H5, integrated with traditional media and new media to form SNS coverage and authoritative media in depth reports.

周期 Cycle

2018.7.26-2018.9.26
July 26,2018 – Sept.26,2018

亮点 Highlight

1.与同期的媒体关注热点吻合，人民网、凤凰网、北京晚报、环球时报等权威媒体深度解读，提升品牌关注度；
2.有感染力的视觉传达创意，让主题内容插上了社会化传播的翅膀。
1. Consistent with the focus of media attention during the same period, in-depth interpretation of authoritative media such as People's Daily online, phoenix news, Beijing evening news, global times, etc. to enhance brand attention;
2. The influential visual communication creativity made the theme content quickly scattered among the people.

效果 Effect

1.形成广泛的裂变传播，影响了共计8260万人次覆盖。
2.引起社会的关注和认同，纷纷邀请入选CSR荣誉奖。
1. Wide and multi-dimensional spread fission spread, affecting a total of 82.6 million person-times coverage.
2. Attracted social attention, recognition and hoped to be invited to the CSR Honor Awards.